Work

Building customer loyalty in retail banking: a serial-mediation approach

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-01-2019-0034

Authors: Pallavi R. Kamath, Yogesh P. Pai, Nandan K.P. Prabhu

Institution: Manipal Academy of Higher Education

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2979970366

FWCI: 9.819

Cites: 70

Cited by: 85

Related to: 10