Work

Global implications of cause-related loyalty marketing

Year: 2019

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-06-2019-0160

Author: V. Kumar

Institution: Georgia State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2980313541

FWCI: 1.946

Cites: 93

Cited by: 21

Related to: 10