Work

Beauty in the eyes of its beholders: Effects of design novelty on consumer preference

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.101969

Authors: Fu Liu, Zhenzhong Zhu, Haipeng (Allan) Chen, Xingbo Li

Institutions: Shandong University of Technology, University of Kentucky, Eli Lilly (United States)

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

Funder: Natural Science Foundation of Shandong Province

OpenAlex ID: W2980679337

FWCI: 5.03

Cites: 82

Cited by: 58

Related to: 10