Work

Personalized mobile marketing strategies

Year: 2019

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-019-00693-3

Authors: Siliang Tong, Xueming Luo, Bo Xu

Institutions: Temple University, Fudan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2980746347

FWCI: 56.39

Cites: 60

Cited by: 326

Related to: 10