Year: 2013
Type: article
Abstract: Recycle Albania, a non-profit organization in Tirana, Albania, strives to increase the amount of electronic waste that is collected and disposed properly. The organization provides Eco-Boxes to collect electronic waste from over one hundred partner companies. We worked with Recycle Albania to attract more partners by updating its promotional strategies and materials. We consulted marketing experts in Albania, interviewed existing and potential partner companies, recommended changes in promotional strategies and implemented changes in promotional materials. Several of the companies we visited agreed to partner with Recycle Albania. The increased number of partners for Recycle Albania is a step towards more electronic waste being properly recycled in Albania.
Source: Digital WPI
Language: English
Subfield: Waste Management and Disposal
Field: Environmental Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W2980791053