Work

Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm

Year: 2019

Type: article

Study design: Systematic Review

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-019-00233-3

Authors: Shiwangi Singh, Sanjay Dhir

Institution: Indian Institute of Technology Delhi

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2982203137

FWCI: 20.1

Cites: 82

Cited by: 183

Related to: 10