Work

Emotive Appeals in Charitable Advertisements: Investigating Donors’ Behavior and Visual Attention

Year: 2019

Type: dissertation

Source: Spectrum Research Repository (Concordia University)

Author: Arashdeep Sharma

Language: English

Topic: Nonprofit Sector and Volunteering

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2984652398

Cites: 46

Cited by:

Related to: 10