Work

How do consumers respond to fun wine labels?

Year: 2019

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-04-2019-0286

Authors: Renaud Lunardo, Bradley Rickard

Institutions: Kedge Business School, Cornell University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2985384076

FWCI: 8.726

Cites: 64

Cited by: 44

Related to: 10