Work

Reverse innovation: a conceptual framework

Year: 2019

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-019-00703-4

Authors: Suresh Malodia, Shaphali Gupta, Anand Kumar Jaiswal

Institutions: Mudra Institute of Communications Ahmedabad, Georgia State University, Indian Institute of Management Ahmedabad

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

Funder: Indian Institute of Management Ahmedabad

OpenAlex ID: W2986142844

FWCI: 10.31

Cites: 105

Cited by: 65

Related to: 10