Comparison between email and twitter as knowledge platforms in small South African businesses located in the Western Cape
Year: 2018
Type: dissertation
Abstract: The aim of this research is to shed more light on an aspect identified as a gap in knowledge in \nthe literature; the use of a social networking service as knowledge sharing platform. More \nspecifically, this research sets out to establish if the social networking service Twitter could \nbe used as knowledge-sharing platform in small South African businesses in the Western \nCape. \nA mixed method research design is used. This includes gathering data through questionnaires \nas well as conducting semi-structured interviews for case study participants. The sample \ncomprises 122 questionnaire participants together with 14 semi-structured interview \nparticipants across three small businesses located in the Western Cape Province. \nAlthough it is apparent from the study conducted that small businesses are not yet willing to \nforego traditional platforms such as Email to use Twitter exclusively as a knowledge sharing \ntool, the researcher proposes a case for using Twitter, which he believes, could take the most \nadvantage of the functions Twitter brings to a small business operation.
Author: Wiaan Heyns
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2990661354