Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models
Year: 2019
Type: article
Study design: Observational Study
Source: FIIB Business Review
Authors: Rekha, Pooja Jain
Institution: Jagan Institute of Management Studies
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2990885365