Work

Researching marketing capabilities: reflections from academia

Year: 2019

Type: article

Source: AMS Review

DOI: 10.1007/s13162-019-00158-4

Author: Neil A. Morgan

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2991345210

FWCI: 4.614

Cites: 24

Cited by: 30

Related to: 10