Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness
Year: 2019
Type: article
Source: Marketing Letters
Authors: Jiamin Yin, Yansu Wang, Jun Pang, Kanliang Wang
Institutions: National University of Singapore, Renmin University of China
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2992172425