Year: 2019
Type: article
Study design: Observational Study
Abstract: This study aims to investigate the relationship and the influence of entrepreneurial skill on business performance. The quantitative research data type was based on a questionnaire. Populasion is SME’s entrepreneur, who are members of the food and beverage sub-sector community in Malang City, 300 SMEs. The sample size is 181 entrepreneurs of SMEs food and beverage on chips as the sub sectors were made using the simple random sampling technique. The Results of this study indicate that the relationship and influence of entrepreneurial skills with business performance SME’s is small. Personal Maturity skill have a major contribution of entrepreneurial skill on business performance SME’s. In conclusion, managerial skills developed becomes more responsible as marketing strategy plan, implementation and follow-up should be developed by researchers in the future, observing variables like entrepreneurial characteristics, entrepreneurship motivation, entrepreneurship orientation, market orientation, innovation and knowledge sharing as business performance predictions Key words : Marketing Performance, SMEs, Entrepreneurial Skills. DOI : 10.7176/JESD/10-22-17 Publication date: November 30 th 2019
Authors: Widji Astuti, Fajar Supanto, Bambang Supriadi
Institution: Universitas Merdeka Malang
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2992413987