Year: 2022
Type: article
Abstract: Since the establishment of ISO 26000, which is the international standard for social responsibility,companies around the world have increased their focus on corporate social responsibility (CSR)and on how their actions, products and services affect society. CSR is often seen as an extensionof corporate communication but it is not always practised as such, and where it is, it may notalways be practised according to the principles inherent in the standard. The objective of thisstudy was to identify the span of the communicated ideas – the range of predominant beliefs– on the labour dimension of CSR in Peru. Q-methodology was used to identify four dominantperceptions on the topic. A significant finding of the study was that while there was consensus onthe need to address specific issues of Peruvian labour, CSR, particularly CSR as an instrument ofcorporate communication, was not held up as the vehicle with which to do so.
Institution: University of South Africa
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4306651796