Work

What High-Tech Managers Need to Know About Brands

Year: 1999

Type: article

Source: Harvard business review

Authors: Scott Ward, Jonathan Goldstine, Larry Light

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2992875175

FWCI: 7.573

Cites:

Cited by: 101

Related to: 10