Digital Hyperleaders. Communication Strategies on Social Networks at the 2019 European Elections
Year: 2019
Type: article
Abstract: This article investigated the degree of development of the electoral communication of Italian leaders in a context of second-rate elections - as are those for the European Parliament - but with significant national importance. The aim was to verify which attitudes and forms of adaptation political leaders have developed towards the dominant logics in digital communication. This is the context of the deep paradigm shifts induced by digitization in the structural assets of electoral campaigns
Source: Italian Political Science
Authors: Cristopher Cepernich, Roberta Bracciale
Institutions: University of Turin, University of Pisa
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2993070086