Work

Between Click and Purchase: Predicting Purchase Decisions Using Clickstream Data

Year: 2020

Type: conference-paper

Abstract: We develop innovative approaches of using customers' online navigation-path data to predict purchases.We describe customers' navigation paths as sequence of browsing behaviours.We predict viewing behaviours and use this predicted viewing behaviour to predict purchases.Our approach improves the prediction accuracy compared to existing modelling alternatives.

Source: White Rose Research Online (University of Leeds, The University of Sheffield, University of York)

Authors: Boshuo Guo, Catarina Sismeiro

Language: English

Topic: Recommender Systems and Techniques

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: green

OpenAlex ID: W2993262167

FWCI: 0.319

Cites: 12

Cited by: 2

Related to: 10