Work

Understanding the Nature of Marketing Analytics in Ghana: A Case Study of Multinational Firms.

Year: 2019

Type: dissertation

Author: E.E. Dzandu

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2994091148

Cites: 128

Cited by:

Related to: 10