Work

Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way.

Year: 2002

Type: article

Source: Journal of the Association for Information Systems

Authors: Dale L. Goodhue, Barbara H. Wixom, Hugh J. Watson

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2994184372

FWCI: 37.97

Cites:

Cited by: 250

Related to: 10