Work

Brand equity in Caribbean financial services: the moderating role of service providers

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-05-2019-0167

Authors: Meena Rambocas, Surendra Arjoon

Institutions: University of the West Indies, University of the West Indies

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2994716403

FWCI: 2.805

Cites: 87

Cited by: 20

Related to: 10