Work

Culture and Consumption

Year: 2010

Type: book-chapter

Source: Princeton University Press eBooks

DOI: 10.23943/princeton/9780691139364.003.0020

Author: Viviana A. Zelizer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995011187

FWCI: 65.64

Cites:

Cited by: 82

Related to: 10