Work

Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers

Year: 2019

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2019.1700851

Authors: Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram, Itai Himelboim

Institutions: University of Illinois Urbana-Champaign, University of Georgia

Language: English

Topic: Computational and Text Analysis Methods

Subfield: General Social Sciences

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995477884

FWCI: 9.577

Cites: 55

Cited by: 32

Related to: 10