Year: 2019
Type: article
Abstract: From lead generation to transaction fulfillment a. Online Payment to enable business growth b.Online to offline service (O2O) iii.Mobile continues to create buzz iv.Transition in the classifieds industry: Offline to Online v.The e-commerce customer -Convergence of E-tailing, E-services and digital classifieds vi.The power of customisation and localisation vii.Differentiation is the key: The technology mantra viii.Future market structure: Fragmentation vs consolidation ix.Who is the protagonist?-Advertisements Key categories and development stageSource: KPMG in India research and analysis of the local market * Target internet users -internet users with a potential need for the goods/service offered by a particular category Key Trends
Authors: Debabrata Mukhopadhyay, Arun Kumar Mandal
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2995489283