Year: 2019
Type: conference-paper
Abstract: This paper presents a research project that used eye tracking technology to study optionality within the online transactional process. The focus was on how micro-decisions can be framed: the option type; the impact of decision default values; and
Authors: Mairéad Hogan, Chris Barry
Institution: Ollscoil na Gaillimhe – University of Galway
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W2995614735