The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture
Year: 2019
Type: article
Authors: Heeju Chae, Joo Hee Park, Eunju Ko
Institutions: Kyungsung University, Yonsei University
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2996076414