Work

Conceptualizing and Measuring CEO Brand Image

Year: 2019

Type: article

Source: Journal of Advertising Research

Authors: Daniela Andreini, Marc Fetscherin, Lia Zarantonello

Institutions: University of Bergamo, Rollins College

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2997304828

FWCI:

Cites: 55

Cited by:

Related to: 10