Year: 2019
Type: dissertation
Abstract: Trust is a vital actor in a healthy relationship\nbetween any parties, both on and offline. In E-commerce,\nspecifically Peer-to-Peer (P2P) platforms, the presence of trust\nfactors among peers is what defines the success or failure of the\nplatform. While there is a sizable amount of studies on trust, the\nE-commerce P2P domain is relatively untouched. In order to find\nthe most significant and relevant trust factors that can improve\ntrust among peers in a P2P platform, this paper will explore the\ndefinitions of trust among online P2P users, specifically private\nindividuals who engage with each other to buy or sell services\nor products. Furthermore, the paper will evaluate its findings,\nfrom both literature and current users of online P2P services, to\nshow the feasibility of implementing the found trust factors.
Authors: Sarah Aldelame, Måns Thörnvik
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2997773285