Work

Constructing and influencing perceived authenticity in science communication: Experimenting with narrative

Year: 2020

Type: article

Abstract: This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity-the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research-may add a potentially important dimension to accepted categories of integrity and benevolence.

Source: PLoS ONE

DOI: 10.1371/journal.pone.0226711

Authors: Lise Saffran, Sisi Hu, Amanda Hinnant, Laura D. Scherer, Susan C. Nagel

Institutions: University of Missouri, University of Colorado Denver

Language: English

Topic: Academic Publishing and Open Access

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,695

Funders: University of Missouri, Directorate for Biological Sciences, Office of Research, Graduate Studies and Economic Development, University of Missouri