Homestay Development With Asean Homestay Standard Approach In Nglanggeran Tourism Village, Yogyakarta, Indonesia
Year: 2019
Type: conference-paper
Abstract: Homestay play important role as one of tourist facilities that can attracts tourists, both domestic and foreign tourists.Tourists who stay in homestay can interact with local people and learn the traditional culture.Unfortunately, it remains disregarded especially in the domestic market, and also fails to meet the customers' expectation of both domestic and foreign tourists.Therefore, international standard of homestay business management should be applied to meeting the requirement of national strategy and making the business sustainable.The main objective of this research is to find out about homestay management in Nglanggeran Tourism Village related with ASEAN Homestay Standard.Homestays management characteristics in Nglanggeran Tourism Village were identified with ASEAN Homestay Standard indicators.The indicators are divided into nine criteria, namely Host, Accommodation, Activities, Management, Location, Hygiene and Cleanliness, Safety and Security, Marketing and Promotion, and Sustainability Principles.This research used descriptive qualitative research method.Data collection techniques in this research were use observation, interviews, documentation studies, and literature studies.In-depth interview to three homestay owners, one tourism village management, and one local government representative were conducted.Check-list assessment from ASEAN Homestay Standard was used as the basis of semi-structured interview guidelines.Based on the results of analysis, it revealed that Nglanggeran Tourism Village has not been able to maximize the existence of the homestay optimally.Homestay owners and tourism village management should take some points into consideration, including homestays capacities, official registration, integration between marketing promotions with homestay facilities and activities, homestay representative in Nglanggeran Tourism Village management, and hygiene standard.
Authors: Retno Budi Wahyuni, Faisal F.P.
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2999432663