Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Year: 2020
Type: article
Source: Journal of Business Research
Authors: S.P. Raj, Byong-Duk Rhee, K. Sivakumar
Institutions: Syracuse University, Ajou University, Lehigh University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3000219580