Year: 2019
Type: article
Abstract: The use of big data in political campaigns extends far beyond micro-targeting, and has been singled out by journalists and campaign staffers alike as a powerful force that is integral to electoral victory.Current scholarship on the subject remains more mixed, however.This article provides an overview of what we know (and don't yet know) about the effects of datacampaigning across various goals of political campaigns, alongside more public facing narratives that present data campaigning as an all-powerful tactic, highlighting the gap between these two views.
Source: Internet Policy Review
DOI: 10.14763/2019.4.1437
Author: Jessica Baldwin-Philippi
Institution: Fordham University
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3000730433