Work

Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance

Year: 2020

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2020.1713562

Authors: Roland Helm, Stephanie Krinner, Herbert Endres

Institution: University of Regensburg

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W3001797679

FWCI: 3.198

Cites: 135

Cited by: 31

Related to: 10