Work

Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility

Year: 2020

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2020.01.007

Authors: Lili Wang, Yanfen You, Chun-Ming Yang

Institutions: Zhejiang University, New Mexico State University, Ming Chuan University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: 产品对消费者的反向塑造:使用酷产品对消费者酷行为的影响及机制分析, 拟人化策略与消费者健康行为研究：保护动机理论视角探析

OpenAlex ID: W3005457499

FWCI: 3.307

Cites: 68

Cited by: 32

Related to: 10