Year: 2020
Type: article
Abstract: Today, where competition among sectors is more intense and harder than ever, enterprises have started to implement innovations in their strategies. These new strategy moves are mainly on technology, informatics and software. The companies have focused on their investments in social network advertising in order to keep themselves at the forefront and increase their profit rates. In this article, it has been determined that businesses can develop their competitive advantage by creating new strategies in a digital environment.
Author: Muhammed Gul
Institution: Istanbul Medipol University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3007114591