Year: 2019
Type: article
Abstract: The main aim of this article is to identify the contemporary determinants of the development of electronic commerce in Poland and state their influence on online businesses. In order to achieve this, descriptive statistics and statistical analysis, including comparative analysis, have been applied. On the basis of the examination, the contemporary growth factors (opportunities) in e-commerce such as m-commerce, Omnichannel commerce, Virtual Reality, and Augmented Reality can be characterised. The analysis also focuses on potential Internetrelated threats and their impact on e-businesses
Author: Katarzyna Pieczarka
Language: Polish
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3007825545