Work

A bundling sales strategy for a two-stage supply chain based on the complementarity elasticity of imperfect complementary products

Year: 2020

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-05-2019-0267

Authors: Yong Liu, Xiaoying Wang, Wenwen Ren

Institution: Jiangnan University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3009610071

FWCI: 2.556

Cites: 42

Cited by: 16

Related to: 10