Work

An emerging theory of loyalty program dynamics

Year: 2020

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-020-00719-1

Authors: Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier

Institutions: University of Washington, University of Rostock

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3010309645

FWCI: 15.13

Cites: 90

Cited by: 132

Related to: 10