Year: 2019
Type: dissertation
Abstract: Stand-alone strategies do not work anymore, instead business models have to fit into their\nbusiness ecosystem to co-create and co-capture value. This thesis deals with the modern\nconcept of business model ecosystems and how they can be managed and innovated. Also,\nthis thesis aims to draw conclusions about the implications the business model ecosystem\nhas for sustainability.\nConclusions are derived by drawing from the scientific findings in the form of a synthesis of\nthe concepts ‘business models’ and ‘business ecosystems’. Moreover, the findings are\nsynthesized and analyzed with respect to sustainability.\nIn this thesis, it was assessed that the business ecosystem constitutes an own instance and\nrequires its own business model to manage the value co-creation and co-capture. Business\nmodel ecosystems have been defined as stories of how the business ecosystem works. The\nbusiness model ecosystem describes a system of how the modules of a business ecosystem\nare linked together, considering all kinds of interactions. A good business model ecosystem\nmust have a logic (who needs to be included), structure (who hands off to whom), and\ngovernance (who sets the rules).\nIt can be concluded that participants of business ecosystems have to cooperate as well as\ncompete to maximize value co-created and co-captured. This holds true for financial but also\nfor social and environmental values. Therefore, the business model ecosystem also\nconstitutes a powerful framework for business ecosystems to become more sustainable by\nmanaging value flows across the triple bottom line.\nBusiness ecosystems provide its members access to new knowledge, resources and\nopportunities for business model innovation. The innovation of a single business model can\nchange the entire value flows of an ecosystem. However, that requires the community to be\nopen, transparent and trustful. Moreover, the business ecosystem requires a common vision\nand common values. On this basis, the actors can cooperate to materialize a common value\nproposition.
Author: Niklas Happerschoß
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3010946992