Work

Can Celebrities Burst Your Bubble?

Year: 2020
Type: preprint
Abstract: Polarization is a growing, global problem. As such, many social media based solutions have been proposed in order to reduce it. In this study, we propose a new solution that recommends topics to celebrities to encourage them to join a polarized debate and increase exposure to contrarian content - bursting the filter bubble. Using a state-of-the art model that quantifies the degree of polarization, this paper makes a first attempt to empirically answer the question: Can celebrities burst filter bubbles? We use a case study to analyze how people react when celebrities are involved in a controversial topic and conclude with a list possible research directions.
Language: English
Subfield: Communication
Open Access status: green
OpenAlex ID: W3011395833
Cites: 18
Cited by: 3
Related to: 10