Work

Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)

Year: 2020

Type: conference-paper

Abstract: This study aims to see whether organizational readiness, technology readiness, external environment influences e-commerce adoption, and also aims to see whether e-commerce adoption plays a role in improving performance in small, micro and medium enterprises in Medan City. This research is a quantit

Source: Workshop on Multidisciplinary and Its Applications (WMA)

DOI: 10.4108/eai.11-12-2019.2290850

Authors: Nurlinda Nurlinda, Ilham Napitupulu, Wardayani Wardayani, Azlina Azlina, Arie Andina, Almira Ulfah, Supriyanto Supriyanto

Institutions: Politeknik Negeri Medan, Sekolah Tinggi Ilmu Manajemen Sukma, Politeknik Kutaraja

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: bronze

OpenAlex ID: W3011591937

FWCI: 10.46

Cites: 13

Cited by: 16

Related to: 10