Work

The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-09-2019-0198

Authors: Bestoon Abdulmaged Othman, Amran Harun, Nuno Marques De Almeida, Zana Majed Sadq

Institutions: Nawroz University, Erbil Polytechnic University, Tun Hussein Onn University of Malaysia, Universidade Técnica de Lisboa, Koya University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3012467101

FWCI: 23.5

Cites: 73

Cited by: 127

Related to: 10