Work

Strategic orientations, marketing proactivity and firm market performance

Year: 2020

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.03.012

Authors: David Gotteland, James Shock, Shikhar Sarin

Institutions: Grenoble Ecole de Management, Robert Morris University, University of Waikato

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3013055481

FWCI: 14.13

Cites: 75

Cited by: 95

Related to: 10