Improving the performance of customer participation in new product development: the moderating effect of social media and firm capabilities
Year: 2020
Type: article
Authors: Yuanyuan Jiao, Yepeng Wu, Qiang Steven Lu
Institutions: Nankai University, The University of Sydney
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
Award: 基于社交网络同侪影响的产品线规划与协调研究
OpenAlex ID: W3013084123