Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability
Year: 2020
Type: article
Study design: Observational Study
Source: Journal of Marketing Management
Authors: Sanjit K. Roy, M. S. Balaji, Bang Nguyen
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3013486948