Work

Consumer location and ad type preferences as predictors of attitude toward femvertising

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-06-2019-0085

Authors: Alan Abitbol, Miglena M. Sternadori

Institutions: University of Dayton, Texas Tech University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W3015012162

FWCI: 7.845

Cites: 66

Cited by: 44

Related to: 10