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Rapid Product Development in University-Industry Collaboration: Case Study of a Smart Design

Year: 2020
Type: article
Abstract: IntroductionCompanies’ ability to innovate is more important than ever for improving their profitability and maintaining competitive advantage (Artz et al., 2010). Yet research has shown that only one out of four newly-developed products are a success (Evanschitzky et al., 2012), and approximately 40-50% of resources invested in product development are wasted on cancelled
Language: English
Open Access status: diamond
OpenAlex ID: W3015141945
FWCI: 3.885
Cites: 34
Cited by: 22
Related to: 10