Rapid Product Development in University-Industry Collaboration: Case Study of a Smart Design
Year: 2020
Type: article
Abstract: IntroductionCompanies’ ability to innovate is more important than ever for improving their profitability and maintaining competitive advantage (Artz et al., 2010). Yet research has shown that only one out of four newly-developed products are a success (Evanschitzky et al., 2012), and approximately 40-50% of resources invested in product development are wasted on cancelled
Institution: Häme University of Applied Sciences
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3015141945
