Work

What drives freight transportation customer loyalty? Diverging marketing approaches for the air freight express industry

Year: 2020

Type: article

Source: Transportation

DOI: 10.1007/s11116-020-10104-0

Authors: Ming-Chih Tsai, Rico Merkert, Jiana-Fu Wang

Institutions: National Chung Hsing University, The University of Sydney

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Award: Assessing Marketing Strategy of Taiwan Railway Administration - Transaction Orientation Or/And Relationship Orientation

OpenAlex ID: W3015526576

FWCI: 3.476

Cites: 71

Cited by: 20

Related to: 10