Work

The effects of customer equity and religious motivation on customer retention and switching intention

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-06-2019-0136

Authors: Rasha H.A. Mostafa, Mohamed Mahmoud Ibrahim

Institutions: Ain Shams University, Modern University for Information and Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3017929487

FWCI: 1.891

Cites: 90

Cited by: 23

Related to: 10