Work

Can rural e-commerce service centers improve farmers’ subject well-being? A new practice of ‘internet plus rural public services’ from China

Year: 2020

Type: article

Abstract: Whether farmers live happily or not matters a nation’s harmony and stability. Recently, a large number of rural e-commerce service centers (RESC) have been emerged in rural China. RESC provide some convenient services for local residents, such as agent purchase, sales, and payment online. This paper devotes to empirically analyzing the impact of RESC on farmers’ subjective well-being (SWB) with the method of propensity score matching based on the survey data collected from the first pilot city of Alibaba’s RESC project – Tonglu County, Zhejiang Province. It is confirmed that RESC can significantly improve farmers’ SWB, which not only provides an empirical evidence for the further development of RESC, but also reveals that RESC is a beneficial practice for local governments to utilize the internet to improve farmers’ welfare. It also has a positive exemplary significance for ‘internet plus rural public services’.

Source: The International Food and Agribusiness Management Review

DOI: 10.22434/ifamr2019.0217

Authors: Hui Jin, Lili Li, Xinyi Qian, Yiwu Zeng

Institutions: Zhejiang Sci-Tech University, Zhejiang University of Science and Technology, Zhejiang University, Hangzhou Normal University, Hangzhou Normal University Qianjiang College

Language: English

Topic: Digitalization and Economic Development in Agriculture

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth

Open Access status: gold

Estimated APC paid: $1,078